Welcome to CAF America

Martin Riant

Vice Chairman, CAF America Board

Martin Riant brings over 35 years of marketing and general management experience gained within leadership positions with the Procter & Gamble Company. Following his retirement from P&G in 2016, Martin advises on business strategy and brand building and serves as a non-executive board director. He has been a member of the CAF America board since 2021.

Martin has lived and worked in seven countries in Europe, Asia and North America during his career with P&G which culminated in the leadership of some of the company’s largest global businesses.

As Group President of P&G Global Baby, Feminine and Family Care, Martin led P&G’s $20+ billion Baby, Feminine and Family care business which includes iconic brands such as Pampers, Always, Tampax, Bounty and Charmin. Martin also served as Executive Sponsor for Global Sustainability, overseeing P&G’s commitment to drive environmental and social sustainability across all aspects of the business.

Martin currently also serves as a non-executive director of RKW, a privately-held German Manufacturing Company with operations in Europe, Asia and the U.S..

A citizen of both the U.S. and the U.K., Martin graduated from Emmanuel College, Cambridge with a MA in Geography. He and his wife currently reside in Cincinnati, Ohio. He has three adult children.