b'Develop and gather content for your campaign. This is your opportunity to create compelling content that aligns with the campaign narrative that you previously defined. Photos, videos, and graphics should demonstrate the impact of your organization and provide a personal connection to your cause. Be sure to include a clear call to action: what do you want your audience to do after seeing a promotional email or social media post?Start promoting your campaign. Disseminate the promotional content for your campaign through your selected channels. This is the time to prepare your audience for GivingTuesday ahead of time and ensure they are aware of this opportunity to contribute to your campaign. Dont forget to promote on the day of GivingTuesday, too! Collect metrics on your campaign performance. During your promotional period, monitor your performance to identify which channels are performing the best and which have areas for improvement. At the end of your campaign, assess if you met your campaign objectives. Use your findings to help with next years campaign! Follow up with your audience. After GivingTuesday, circle back with your audience to thank them for their contributions and let them know about their impact and achievements. Continue to engage with your audience of supporters to maintain their interest in your organization and initiatives for future campaigns. Plan smarter, not harderAI can assist in developing more effective campaign strategies by predicting the success of various approaches and testing different scenarios based on past campaign performance and current trends. AI can also help you create a timeline and budget that adheres to your organizations needs.9'