b'Look out for green boxes featuringARTIFICIAL INTELLIGENCE tips on how your organization can use Artificial Intelligence in your campaign preparation.In addition to best practices for year-end giving campaign planning, this years toolkit also features a few tips on how your organization can use Artificial Intelligence (AI) in your campaign preparation. While you can have a successful campaign without using AI, it can assist nonprofit organizations in maximizing efficiency, increasing team capacity, and making informed decisions. As industries begin to embrace the power of AI, people have recognized the advantages AI can bring to charitable work. According to a 2024 study from Charities Aid Foundation, the public is in support of helping charities access AI technology, especially to accelerate disaster response efforts, increase the amount of people helped, and increase efficiency and automation. While AI can be a powerful tool, it is essential to maintain a human touch to ensure an authentic and meaningful connection with your audience. It is also imperative to maintain transparency about how your organization leverages AI tools, as the study also found that 54% of the public would be conscious of how charities they support use AI. If your organization chooses to incorporate AI into its operations, be sure to maintain trust and compliance by adhering to personal privacy and data regulations in your region. 6 CHARITIES AID FOUNDATION AMERICA | PREPARING FOR GIVINGTUESDAY'