b'CAMPAIGN PLANNINGAn effective fundraising campaign creates a connection with the audience and gains their support. The stories and messages you share during your GivingTuesday campaign have the power to inspire and create an opportunity for action. As you begin your organizations GivingTuesday campaign planning, use the guide below to help shape your ideas. Begin with clearly outlining your goals for the campaign. These goals will inform and align the strategies your team will use. Reflect on past campaigns and consider what worked and what did not. Using your own success as a resource will help you develop informed, effective, and SMART goals. SMART goals are:S - Specific M - MeasurableA - AchievableR - RelevantT- Time-boundChoose a narrative for your campaign. Audiences are drawn to stories about your organization; an emotional connection is sparked when the audience feels that they can contribute to your initiatives, impact, and reach. Leverage the use of pathos in your campaign plan to effectively communicate your goals and build trust between you and potential supporters.Select your campaign format and channels. Decide on the type of fundraising model that your organization will use, such as events, online donations, or a matching program. Also, determine how this fundraiser will be promoted within your network and wider audience. Here are some useful channels you may use to amplify your campaign voice and reach a broader audience:Social mediaPhone callsDirect mailEmailEventsIn-person meetingsWebsiteSet your timeline. Your campaign timeline will help keep your team on track and ensure each component of the campaign planning and execution happens seamlessly. Be sure to connect with donors well before year end, and begin your campaign planning early. Starting early positions your campaign to have a strong sense of urgency and purpose. Your timeline can also be used to maintain workflow and assign responsibilities to each team member with completion dates. 8 CHARITIES AID FOUNDATION AMERICA | PREPARING FOR GIVINGTUESDAY'