b'EFFECTIVE STORYTELLINGWhile facts and figures can be helpful in demonstrating the impact of your organization, stories of the impact and change created by your work foster a deeper connection with your audience. Storytelling is a communication tool that plays a pivotal role in gaining support for an organizations initiatives. Effective narratives evoke emotions and create personal connections, encouraging your audience to follow your call to action. When creating a narrative for your GivingTuesday campaign, select stories that align with your audiences interests and highlight your organizations transformative impact. For example, tell a story about your organizations role in helping a community recover after a natural disaster or about an after-school program that your organization facilitated. Consider also telling stories that share a donor perspective; this gives your audience of potential donors a glimpse into their possible contributions and successes. Be sure to use visual content such as photos and videos to help strengthen your stories. These provide an opportunity for your audience to see the faces of families and communities impacted by their campaign contributions. 10 CHARITIES AID FOUNDATION AMERICA | PREPARING FOR GIVINGTUESDAY'