b'DATA MANAGEMENTEffectively collecting and storing data when planning for your upcoming campaign is crucial when setting goals, assigning tasks, and tracking donor behavior and engagement patterns.Review your fundraising campaigns from the previous year and segment campaign and donor information to stay informed. Evaluate successes and areas of opportunity to implement the best strategies for your current campaign.Make sure to keep your donor data actionable and organized. Data can be categorized by names of donors, contact information, zip codes, and contact preferences. These data points will allow you to reach out to your donors through different channels, increasing the variety of your communications throughout your campaign season. Beyond having multiple channels of access to donors, keeping track of this information will allow you to update and flag undeliverable addresses or contacts as they change.Unlock the power of your dataWith AI and predictive analytics, you can forecast giving behaviors and tailor your campaigns to target the right audience at the right time. When used correctly, these generated insights save time and improve accuracy, donation strategies, and donor retention.7'