b'This style of charitable giving became more popular in 2020, with high-profile philanthropists such as MacKenzie Scott, the former wife of Jeff Bezos, handing out billions in unrestricted gifts to nonprofits across the country.During the pandemic, unrestricted giving by affluent Americans supported continuing operations at many nonprofits, enabling them to continue serving their communities, and was a significant aspect of giving behavior during the pandemic, said Una Osili, professor of economics and philanthropic studies at the Lilly Family School of Philanthropy.During the first year of the pandemic (March 2020March 2021), many organizations experienced increased flexibility from their donors. Have your donors shown flexibility to help during the most recent COVID-19 surge (April 2021present)? 604020BRAZIL ARGENTINA RUSSIA INDIA SOUTH AFRICA Allowed the use of current Allowed the use of current Allowed for deadlineNo flexibilitygrants for other projectsgrants for operationalextensions (implementing (change of grant purpose) expenses (salaries, supplies,current grants, reporting, etc.)technology, etc.)The approach to large numbers of individual donors engendered by website fundraising portals has also been a factor. These portals allow charities to scale up their fundraising appeals, and even small donations from many thousands of respondents can make a big difference.Reflecting the trend towards donations from individuals, many charities have used low-cost social media sites for their advertising, public relations and fundraising needs, rather than boutique PR firms or contracted grantwriters. In CAF Americas 2021 report The Face of Charities During COVID-19, 49.4% of survey respondents reported that they created new digital donation opportunities for donors.What were your communication channels?10080604020BRAZIL ARGENTINA RUSSIA INDIA SOUTH AFRICAMass Email Individual EmailSocial Media Advertisement Telephone Crowdfunding Fundraising itself also demands human and financial resources that many charities have lacked during the course of the pandemic. Those charities that have shifted reliance on staff to less labor-intensive technological methods have fared better. But whether human or technological resources have been called upon, the old maxim that to make money, one must spend money has held true during COVID-19. In The Face of Charities report, 19.57% of respondents reported that they dedicated more internal resources to fundraising, 27.45% of respondents said they engaged board members in fundraising, and 34.61% of respondents shared that they were focusing on new donor segments in the face of the crisis. CAF AmericaSurvey, Volume 8 | Lessons in Disaster Philanthropy| cafamerica.org PAGE11'