b'WHAT CHARITIES ARE SAYINGFUNDRAISING HAS CHANGEDAll sizes of charities we surveyed, large or small, have seen a reduction in donations during COVID-19. This reduction has applied to both individual and corporate donations, both of which were impacted by a severe worldwide economic downturn that many nations are still grappling with.Charities have had to adapt quickly to constantly shiftg demands and donor interests promulgated by the pandemic. Normal fundraising channels such as special events and annual campaigns have been closed off due to social distancing regulations. Charities that were nimble enough to shift all or most of their fundraising to online portals at their websites have fared better. As the crisis wears on, however, funding for charities is in decline. Among the explanations, according to survey respondents, is donors decreased capacity to give. As the economy suffers, both individuals and businesses are unable to give at the same rate. It is also noteworthy that 41% of respondents find that donors priority areas have changed, as many have shifted their focus to immediate needs over causes that required longer-term, sustained funding. This is an important lesson during times of crisis, as this shift in donor interest means that organizations that support basic needs in civil society that are not focused on the disaster itself are more likely to suffer when funding is diverted toward crisis relief activities.Compared to the first year of the pandemic (March 2020March 2021), what changes have you experiencedin your fundraising during the recent COVID-19 surge (April 2021present)? 1009080605040302010BRAZIL ARGENTINA RUSSIA INDIA SOUTH AFRICA Less capacityDonors decreased Donors focus limited Donors priority issue No, it has been easier (limited staff, etc.) capacity to give to their own localareas changed to fundraise as donors community are familiar with our programs/servicesRespondents that claimed to have had more effective fundraising during the pandemic have seen a larger percentage of their fundraising come from individual donors rather than corporate or institutional support. According to the 2021 Bank of America Study of Philanthropy: Charitable Giving by Affluent Households, wealthy donors were also more likely to make unrestricted gifts in 2020, the study found, meaning that donors told charities to decide for themselves how best to use their contributions, rather than requiring that a donors money only be used for certain purposes of the donors choosing.PAGE10CAF AmericaSurvey, Volume 8 | Lessons in Disaster Philanthropy| cafamerica.org'