b'RESEARCH FINDINGSREASONS FOR GIVING The reason why someone may choose to leave a charitable legacy can vary greatly from person to person. When asked about why they want to leave part of their estate to charitable causes, about a third of anticipated donors (35%) mention valuing the act of giving, calling it the right thing to do, and saying helping others is what a good person should do. 3% of anticipated legacy donors who mention each of the following as a reason why they plan to leave part of their estateto charityVALUE THE ACT OF GIVING/BEING GENEROUS 35%BELIEVE IN THE SPECIFIC CAUSE 21%PERSONAL CONNECTION TO CAUSE 19%SOCIETAL BENEFIT (GENERAL) 15%OTHERS NEED THEIR DONATION MORE/IN PARTICULAR 9%FEEL THEY SHOULD GIVE BACK 9%3% RELIGIOUS CALLING3% LEAVE A LEGACY3% NO DECENDANTSOTHER 7%Those who have a formal legacy giving plan in place are more likely to say their personal connection to a cause is the reason they plan to give compared with those who have yet to document their plans (24% vs. 12%). Conversely, those who want to give but havent made formal plans are more likely than those with formal plans to mention valuing the act of giving (42% vs. 30%) and the societal benefits of it (23% vs. 9%).Roughly a fifth mention eitherMy wife had breast cancer and a deep belief in or a personalwe want to help find a cure.69-YEAR-OLD MANconnection to their chosen causes (21% and 19% respectively): Ibelieve in giving back to my church. 73-YEAR-OLD MAN8 CHARITIES AID FOUNDATION AMERICA | LEGACY GIVING REPORT 2024'