Welcome to CAF America

Charity Impact Challenge

The Challenge officially closed on June 30, 2025 at 5 pm ET and all engagement totals were final at that time.

All winners and honorable mentions for the Challenge have been notified via email.

We appreciate your participation and partnership!

This June, all CAF America eligible nonprofit partners are invited to join our #CharityImpactChallenge social media contest on Instagram for a chance to win a $1,000 grant and a Story of Impact.

Our nonprofit partners can share the impact of their CAF America grant(s) using photos and videos from their initiatives.

There will be two categories for submitting into the challenge: photo and video submissions. The posts with the most total engagement in each category will earn a $1,000 grant and a published CAF America Story of Impact. The two posts with the second and third most engagements in each category will be named honorable mentions and will receive $500 grants. 

How to Enter the Challenge

  1. Follow CAF America on Instagram (@CAF_America), using your organization’s account
  2. Create a post on Instagram mentioning a grant from CAF America, using your organization’s account
  3. Tag @CAF_America on Instagram
  4. Include the CAF America logo on any images shared with your post
  5. Use the hashtag #CharityImpactChallenge
  6. Fill out this form linking each post
    1. If your organization created multiple posts, please be sure to include all the links to the posts in the form and submit additional photos and videos to stories@cafamerica.org.
    2. Acknowledge and agree to the Photography and Videography Terms and Conditions.
    3. Acknowledge and agree to the CAF America Logo Usage Terms and Conditions.
  7. Publish all posts and submit form by June 30 at 5 PM ET. All engagement totals will be final and counted at this deadline
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Terms and Conditions

Please follow the guidance below to determine if your organization is eligible for the challenge awards:

  • Organizations must be currently eligible with CAF America in order to be eligible to be selected as a winner or honorable mention.
  • Organizations must have received at least $1,000 in distributions from CAF America since January 1, 2023 to be selected as a winner or honorable mention.
  • Any organization that already has a published Story of Impact with CAF America is not eligible to be selected as a winner.
  • Organizations with a Friends Fund are eligible be selected as a winner or honorable mention.
  • Donor Advised Funds are not eligible to be selected as a winner or honorable mention.

By participating in the 2025 Charity Impact Challenge and submitting your entry via the form linked here, you are consenting to the usage and terms for the publication and/or broadcast of the photography and videography submitted by your organization to Charities Aid Foundation America (CAF America) and CAF Group.

Frequently Asked Questions

How are total engagements counted?

Engagements on Instagram include likes, comments, story reposts tagging @CAF_America. Post likes on Instagram, must be visible to the public or they will not be counted.

The number of shares on Instagram is publicly available only for Reels. For Reels, this number will be used to determine the number of shares. 

For regular photo posts, story reposts must tag CAF America’s Instagram account in order to count towards the post’s total engagement.

Is there a limit to the number of entries per organization?

No. If your organization would like to submit more than one post or enter on more than one platform, please submit an additional entry of the form. While additional entries are welcomed, each organization’s total engagements will be assessed on the individual post with the most engagement, not the total engagements across multiple posts. Participants are only eligible for one award as a winner or honorable mention of the challenge.

What is a Story of Impact?

A Story of Impact is one of the ways CAF America showcases our grantee partners’ groundbreaking philanthropic work. This blog article highlights your organization’s work, impact, and partnership with CAF America. Generally, they are published on our website, featured on social media, our YouTube channel, and/or our newsletters to over 7,000 contacts of donors, fundholders, and other organizations like yours.

How will winners of the Charity Impact Challenge be notified?

We will reach out via email to notify the winners and honorable mentions in early June.

Does my organization have to create our post in English?

No, please feel free to submit the post in your native language.

Who should I reach out to if I have other questions?

Send your question or comment to info@cafamerica.org and our team will be happy to assist you.

Can my organization be named as a winner and honorable mention?

No, participants are only eligible for one award as a winner or honorable mention of the challenge.

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