Welcome to CAF America

Charity Impact Challenge

CAF America’s 2026 Charity Impact Challenge has closed. All engagement totals were finalized as of August 31 at 5 PM ET. 
 

This August, CAF America-validated charities are invited to join our #CharityImpactChallenge on Instagram for a chance to win up to a $3,000 grant and a Story of Impact.

Our nonprofit partners can share the impact of their CAF America grant(s) using photos and videos from their initiatives.

There will be two categories for submitting into the challenge: photo and video submissions. In each category, the submission with the most, second-most, and third-most total engagement will earn $3,000, $1,000, and $500 grants, respectively. In addition to the grant prize, the first-place winners will be featured in Stories of Impact that will be promoted on social media. The second place and third-place winners will be featured in a social media highlight. 

How to Enter the Challenge

  1. Follow CAF America on Instagram (@CAF_America), using your organization’s account
  2. Create a post on Instagram mentioning a grant from CAF America, using your organization’s account
  3. Tag @CAF_America on Instagram
  4. Include the CAF America logo on any images shared with your post
  5. Use the hashtag #CharityImpactChallenge
  6. Fill out this form linking each post
  7. Publish all posts and submit form by August 31 at 5 PM ET. All engagement totals will be final and counted at this deadline

Frequently Asked Questions

How do I know if my organization is eligible to win the Challenge awards?

In order to be eligible for the challenge awards, organizations must be currently eligible with CAF America and must have received at least $1,000 in distributions from CAF America since January 1, 2023.

Organizations with a Friends Fund are eligible for challenge awards.

Donor Advised Funds are not eligible to be selected as a winner or honorable mention.

How are total engagements counted?

Engagements on Instagram include likes, comments, story reposts tagging @CAF_America. All engagements will be totaled and finalized on August 31 at 5 PM ET.

Like and share counts must be visible to the public or they cannot be counted.

How do I make sure my account’s like and share counts are visible to the public?

To make sure your account’s like and share counts are visible to the public, use the following guidance from Instagram: https://help.instagram.com/113355287252104/

Where can I find CAF America’s logo?

You can download CAF America’s logo here. Please follow our guidelines to ensure appropriate use.

Is there a limit to the number of entries per organization?

No. If your organization would like to submit more than one post, please include all links in your submission form.

While additional entries are welcomed, each organization’s total engagements will be assessed on the individual post with the most engagement, not the total engagements across multiple posts. Participants are only eligible for one award as a winner or honorable mention of the challenge.

What is a Story of Impact?

A Story of Impact is one of the ways CAF America showcases our grantee partners’ groundbreaking philanthropic work. This blog article highlights your organization’s work, impact, and partnership with CAF America. Generally, they are published on our website, featured on social media, our YouTube channel, and/or our newsletters to our contacts of donors, fundholders, and other organizations like yours.

How will winners of the Charity Impact Challenge be notified?

We will reach out via email to notify the winners and honorable mentions in early September.

Does my organization have to create our post in English?

No, please feel free to submit the post in the language you are most comfortable communicating in.

Who should I reach out to if I have other questions?

Send your question or comment to stories@cafamerica.org and our team will be happy to assist you.

Terms and Conditions

By participating in the Charity Impact Challenge and submitting your entry via the form linked here, you are consenting to the usage and terms for the publication and/or broadcast of the photography submitted by your organization to Charities Aid Foundation America (CAF America) and CAF Group.

 

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